E-tail vs ecommerce: what’s the difference?
While some would argue that e-tail and ecommerce are just different words for the same thing, others claim that there are some important differences between the …
What is social commerce? 13 tactics to get started
Social commerce is a veritable pot of gold at the end of the ecommerce rainbow for brands and retailers. Every major social platform is trying to …
Dynamic pricing in ecommerce: How it works
Dynamic pricing is not a new theory or practice. Rather, it’s the concept of updating prices based on supply and demand that has been an integral …
What is omnichannel retail? Trends and benefits for companies
“Omnichannel retail”: it’s one of those terms that pop up often in conference rooms, marketing summits, and across the web, but what does it actually mean? …
What is shoppable content? 5 powerful examples
We spend more time online than ever before and that has an impact on our shopping behavior. Shoppable content turns everyday digital experiences into opportunities for …
Multi-Brand Strategies: Branded House vs. House of Brands
If your business includes more than one brand, there are many considerations when building your sales and marketing strategy. But equally important is understanding the pillars …
Last minute Valentine’s Day marketing tips
Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with …
Multi-brand strategy: Top trends and benefits in 2024
While companies like Meta, Coca-Cola, and P&G operate in different business categories, they have one characteristic in common—they are all large multi-brand companies. As the agility …
4 ways to use reverse image search and machine learning in ecommerce
The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business …
From fragmented to unified: How a CDP transforms your Customer Journey Analytics
What is Customer Journey Analytics? Customer Journey Analytics is more than just a buzzword; it’s the GPS for your customer’s interactions with your brand. Imagine having …
Buy Now Pay Later for business: weighing the pros and cons
Today, to be successful in ecommerce means to provide a unique and seamless shopping experience for your customers. Flexible payment options and financial solutions are an …
Understanding and leveraging a Customer Data Platform (CDP)
In the modern business landscape, data, specifically customer data, has become a pivotal asset. When effectively utilized, it can rapidly propel a company’s growth trajectory. However, …
